May 11 2009
A year ago, I sold my beloved Lexus GS 300 and bought a scooter. It is Carolina blue, gets 75 miles per gallon and can exceed the speed limit on my short one mile commute to work.
Most people thought I was nuts when I made the switch. My wife was skeptical about our ability to “share” a car. The RLF staff took up an office pool to see how long it would last. Clients lobbed in calls to laugh when the temperature was in the teens. But some 750 miles later, the scooter is still my primary form of transportation (although RLF employees have learned to hide their car keys when I look like I am running late to a meeting.)
Many people ask if I sold my car because of a commitment to “go green.” As much as I would like to claim that mantle, I have resisted the urge. Yes, there have been environmental benefits, but I cannot claim to be a leading edge environmentalist. I don’t recycle very well. I waste energy in many ways. And I’m virtually positive that I will own a car again in the future, and it may or may not be a fuel efficient vehicle (although no car can have worse gas mileage than our current Jeep).
The point is, I do not want to hold myself up to a standard that is not true to who I am or motivates my actions. Over the long run, my reputation and credibility will be damaged.
That is the advice we give clients who want to get credit for their environmental friendliness. Companies should absolutely get credit for environmental efforts, but there are short and long-term consequences to overstating ones actions. Charges of greenwashing (the unjustified appropriation of environmental virtue) are difficult and messy to fight.
So, as I embark on my second year of scooter life, I want to thank my wife, staff and Avis Rental Car for helping keep me on the road when I need more than 2 wheels.