What’s All the Buzz About Personal Branding?

By Taylor Lord

Ever called a tissue a Kleenex? Or asked a friend to borrow Chap Stick? Brands have infiltrated every aspect of normal life and each one of us is guilty of referring to an object by a trademarked brand name. In a culture that is branded to a T, it’s not surPERSONAL BRANDINGprising that the idea of creating unique and distinctive labels for individuals is a topic that seems to come up constantly.

From seasoned industry professionals to untried college students, people are concerned with their personal brand and how they can stand out from the crowd. Even if you say that you don’t have a personal brand because you don’t post three to five times a day on Twitter, guess what? That reluctance to be active on social media is an integral part of how people perceive you, and thus part of your brand.

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Snapchat: It’s Not Just for Millennials (Anymore)

By Julia Lescarbeau

While it can’t be denied that the majority of Snapchat users are millennials, many businesses and organizations are using the trendy media platform to their advantage. Snapchat allows users to be live, be present and share experiences with friends, followers and brands. With that in mind, advertising with Snapchat has proven to be incredibly effective, particularly when directed toward users ages 13-34.

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4 Ways to Prepare for Instagram’s Upcoming Algorithm

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By Kat Pallotta

Instagram currently boasts more than 400 million active users. As of now, users view posts in chronological order. However, in the next few months Instagram plans to integrate an algorithm that predicts which photos users will “like” based on relationships with other users, timing, and interactions, including likes and comments. These photos will appear higher in feeds instead of chronologically.

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Major (key emoji) for Brands: Staying Relevant

By Kat Pallotta

Over the past few weeks, you may have seen people use “Major (key emoji) to success” in an Instagram caption, Snapchat, Facebook post or tweet. This phrase refers to the popular Snapchat account of hip-hop producer DJ Khaled. More than 2 million people a day watch Khaled’s Snapchat stories that feature what he believes are major keys to success.

Leading brands such as MasterCard and Uber have participated in the DJ Khaled phenomenon by tweeting his trademark phrase in relation to their services. “Major (key emoji) Alert: If you need ID Theft alerts, we’ve got you covered (credit card emoji) #blessup,” tweeted MasterCard. The White House, which recently joined Snapchat, also used the phrase in its “My Story” the day before the State of the Union address, stating: “Major (key emoji): Get some rest before the big day.”

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How Companies Have Leveraged User-Generated Content in Marketing Campaigns

By Heather Ebert

The evolution of social media has led to a change in the consumer brand experience. No longer do people wait to tell friends about their latest favorite brand or product in person; instead, they share images and posts about their indulgences instantly on social media. This change in brand advocacy has resulted in a stockpile of user-generated content that brands can easily use in their own marketing efforts.

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How Snapchat Has Become a Force for Marketing

By Alice Lee

In September 2011, Evan Spiegel released Snapchat, a revolutionary new social media platform that allows users to take photos or videos to share with friends. One of the more unique functions of Snapchat, as compared with similar social media platforms, is that the “Snaps” as they are called, are only visible to recipients for a few seconds. The app also includes a doodle and text function where users can draw or add text on top of their Snapchat messages, adding a creative component to customize messages.

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