How to lose clients and kill your reputation

By David French

My spouse and I traveled recently to the British Virgin Islands. After we returned, I wrote TripAdvisor reviews of several restaurants we visited. All the reviews were brief and favorable, except for this one:useful vegetables lie on a plate

We were so looking forward to a wonderful dinner in one of the most spectacular settings on the West End. Food was simply OK for the price, and service was terrible. Entrees arrived +45 minutes after we ordered, and several tables who were seated after us were served and finished before we ever got our food.

And the restaurant owner’s response:

You are on holiday. It’s evening. It’s beautiful weather and a ” spectacular setting. ” Why can’t you spend an hour having dinner? Are you really that important? International calls flowing in requiring your attention? Big deals brewing?

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The Bookshelf – The World Is Flat

img_5284By Monty Hagler

(Part of a continuing series on the books that made the journey to RLF’s new office space)

Think of The World Is Flat as business science fiction, circa 2005. Many of the concepts author Thomas Friedman chronicles were still in their emerging phases – the ease in which anyone could outsource research work to India, the blinding speed of digital communication connections, the seamless process of pulling into a McDonalds drive-thru and having your order taken by someone a thousand miles away.

If I recall correctly, I read The World Is Flat about the same time I got my first mobile phone with a camera that allowed you to easily snap a picture and then email it. I don’t believe texting and instant messaging from the phone were options, but on my laptop there was this new tool called Google to look up things without a staff of researchers and assistants tracking down information. And as someone who is paid to look things up and track things down, it was a wake-up call that I’d better up my game.

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The Bookshelf – When Words Lose Their Meaning

By Monty Hagler

As RLF packed up the office space we occupied for nine years, I faced difficult choices on what to keep, give away, recycle or trash. That is particularly true when it comes to books. I’m old-school print, with hundreds of books in the office and thousands on the shelves at home. Sinceimg_5279 childhood, literature has fueled wonder, discovery, laughter, suspense, adventure and knowledge in my life. It’s easy to gather, much harder to discard.

When the dust settled, 20 books made the move to the new office. This Orange Slices post marks the first in a series about each book that opened my eyes to a broader world or taught me lessons that still resonate. I don’t distinguish between reading for pleasure or business, but I do follow a cardinal rule to put a book down if I’m not enjoying it or finding value from it in the first 35 pages.

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How Making Mac & Cheese Is Like Crafting the Perfect Pitch

By Jasmine Forte

On July 14 we celebrate one of the most accessible foods in the world — Happy National Mac and Cheese Day! This popular side dish has remained one of America’s top ten comfort foods for decades.

Making a delicious serving of mac and cheese is similar to crafting an effective pitch in public relations – it requires a simple mix of ingredients, timing, and just the right amount of flavor to win over an audience. Below are some mac and cheese cooking tips that you can apply to creating that perfect pitch.

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Raising Bertie

By Monty Hagler

For the second year, RLF Communications had the honor to work with the Cucalorus Film Festival as a sponsor and public relations partner. The 21st annual festival was a huge hit, and our team had the opportunity to attend numerous screenings, interact with filmmakers and engage in countless conversations with creative thinkers.

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3 Things PR Pros Should Know Before Working With Bloggers

By Amanda Limoges

We’ve all heard it before: Media relations is rapidly changing and bloggers have become an emerging, more common source of news. In fact, blogs might even be the perfect outlet for sharing a client’s story, but how they function and expect to be contacted can often be misunderstood by PR pros. Since I began working at RLF, I have had the opportunity to work with bloggers on behalf of numerous clients, and have developed a few best practices along the way:

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