What’s All the Buzz About Personal Branding?

By Taylor Lord

Ever called a tissue a Kleenex? Or asked a friend to borrow Chap Stick? Brands have infiltrated every aspect of normal life and each one of us is guilty of referring to an object by a trademarked brand name. In a culture that is branded to a T, it’s not surPERSONAL BRANDINGprising that the idea of creating unique and distinctive labels for individuals is a topic that seems to come up constantly.

From seasoned industry professionals to untried college students, people are concerned with their personal brand and how they can stand out from the crowd. Even if you say that you don’t have a personal brand because you don’t post three to five times a day on Twitter, guess what? That reluctance to be active on social media is an integral part of how people perceive you, and thus part of your brand.

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2016 Super Bowl Ads – Part 1: Celebrities and Pop Culture References Prevail

This year’s Super Bowl game might not have been all that memorable, but the ads are definitely worth talking about. Many commercials made us laugh, some commercials stirred our emotions, and other commercials left us scratching our heads (puppymonkeybaby??). Among this diverse list of TV spots, a common ad strategy emerged: the use of celebrities and pop culture references. Several brands incorporated famous personalities or funny memes into their ad’s message, effectively capturing the viewer’s attention and leaving a lasting impression of the product. Continue reading to find out which RLF staff members identified their favorite ads in this category.

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Major (key emoji) for Brands: Staying Relevant

By Kat Pallotta

Over the past few weeks, you may have seen people use “Major (key emoji) to success” in an Instagram caption, Snapchat, Facebook post or tweet. This phrase refers to the popular Snapchat account of hip-hop producer DJ Khaled. More than 2 million people a day watch Khaled’s Snapchat stories that feature what he believes are major keys to success.

Leading brands such as MasterCard and Uber have participated in the DJ Khaled phenomenon by tweeting his trademark phrase in relation to their services. “Major (key emoji) Alert: If you need ID Theft alerts, we’ve got you covered (credit card emoji) #blessup,” tweeted MasterCard. The White House, which recently joined Snapchat, also used the phrase in its “My Story” the day before the State of the Union address, stating: “Major (key emoji): Get some rest before the big day.”

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How Companies Have Leveraged User-Generated Content in Marketing Campaigns

By Heather Ebert

The evolution of social media has led to a change in the consumer brand experience. No longer do people wait to tell friends about their latest favorite brand or product in person; instead, they share images and posts about their indulgences instantly on social media. This change in brand advocacy has resulted in a stockpile of user-generated content that brands can easily use in their own marketing efforts.

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Comedians and Advertising: Rebranding with Laughter

Amy_Poehler_2011_Shankbone_2By Rebecca Phillips

Let’s be honest – there are some brands that have been around for so long that their advertising just gets a little stale. Not only that, but some brands are simply overshadowed by industry-dominating competitors. While many brands turn to celebrities to endorse their products, consumers often see right through these endorsements. In order to set themselves apart from the many celebrity endorsements out there, some brands have turned to comedians to spice up their advertising.

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