Beer advertisements have typically tended to have funny, playful or sensual undertones. The goal of a beer ad is to influence preferences by appealing to emotions rather than trying to convince consumers one brand of beer is better, because let’s face it – beer drinkers know that one brand of beer is just as likely to get them as drunk as the next, even if it tastes like water. In turn, we see horses, puppies and scantily-clad women across our TV screens and in print. But lately, it seems as though some brands have turned away from these images to focus on tapping into a new market – the “socially conscious millennials.”
Super Bowl ads are known for playing up our emotions, especially the ones that feature adorable animals. A few brands made the strategic move to include animals in their commercials, and in turn, made us say “awww.” Below are comments from RLF employees who couldn’t resist the cuteness in this year’s ads.
This year’s Super Bowl game might not have been all that memorable, but the ads are definitely worth talking about. Many commercials made us laugh, some commercials stirred our emotions, and other commercials left us scratching our heads (puppymonkeybaby??). Among this diverse list of TV spots, a common ad strategy emerged: the use of celebrities and pop culture references. Several brands incorporated famous personalities or funny memes into their ad’s message, effectively capturing the viewer’s attention and leaving a lasting impression of the product. Continue reading to find out which RLF staff members identified their favorite ads in this category.
Let’s be honest – there are some brands that have been around for so long that their advertising just gets a little stale. Not only that, but some brands are simply overshadowed by industry-dominating competitors. While many brands turn to celebrities to endorse their products, consumers often see right through these endorsements. In order to set themselves apart from the many celebrity endorsements out there, some brands have turned to comedians to spice up their advertising.
If you check the Internet on a Millennial’s computer, it is likely that YouTube is bookmarked. If not, it will certainly be one of their most-visited websites. YouTube provides endless hours of entertainment to Millennials, creating prime advertising opportunities to reach this key demographic.
While several of this year’s Super Bowl ads tended to the more serious or focused on generating a laugh, there were also several that seemed designed to draw on our sentimentality and emotions, such as Nissan’s “With Dad” commercial.
In our final review of the best 2015 Super Bowl commercials, we will focus on these more heartwarming, and often tear-evoking, ads.
While many of this year’s Super Bowl ads seemed to take a much more serious tone, there were also several lighthearted commercials in the bunch. Here is a look at some of our favorite of the funny.