Comedians and Advertising: Rebranding with Laughter

Amy_Poehler_2011_Shankbone_2By Rebecca Phillips

Let’s be honest – there are some brands that have been around for so long that their advertising just gets a little stale. Not only that, but some brands are simply overshadowed by industry-dominating competitors. While many brands turn to celebrities to endorse their products, consumers often see right through these endorsements. In order to set themselves apart from the many celebrity endorsements out there, some brands have turned to comedians to spice up their advertising.

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Fall Intern Spotlight: Raeven Henry

RaevenAt RLF, interns are an integral part of the agency and actively contribute to the communications process. They learn best practices of the industry, work closely with account teams and participate in a wide range of strategic and tactical work. Our interns not only walk away with real-world experience, but a comprehensive portfolio and business connections to boot.

This fall we are welcoming Raeven to the team. Learn more about her in our intern spotlight.

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How Snapchat Has Become a Force for Marketing

By Alice Lee

In September 2011, Evan Spiegel released Snapchat, a revolutionary new social media platform that allows users to take photos or videos to share with friends. One of the more unique functions of Snapchat, as compared with similar social media platforms, is that the “Snaps” as they are called, are only visible to recipients for a few seconds. The app also includes a doodle and text function where users can draw or add text on top of their Snapchat messages, adding a creative component to customize messages.

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New Team Member Spotlight: Carolyn Kuzmin

carolynOur second recent hire is Carolyn Kuzmin, who has joined RLF as a communications manager, supporting a variety of clients through media relations and research.

Tell us a little about your work experience and what attracted you to RLF.

I graduated from Elon University this past May with a degree in marketing and a concentration in communications. Last summer, I interned for fashion designer Elie Tahari in the marketing department. During my junior and senior years in college, I was also involved in Live Oak Communications, Elon’s student run agency where I got the opportunity to work with clients and become exposed to agency life. This spring, I interned with RLF and was immediately attracted to the people, size and culture of the office as well as the work. It turned out to be the perfect fit post-grad as well, so here I am!

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New Team Member Spotlight: Marissa Pierre

IMG_0176Marissa Pierre recently joined RLF Communications as a communications manager, supporting a variety of clients through social media and media relations efforts.

Tell us a little about your work experience and what attracted you to RLF.

I recently graduated from High Point University with a degree in strategic communication. While in college I held several internships where I honed my PR and marketing skills, and by senior year I knew I was prepared to pursue a full-time career in communications. During my job search I spoke with a classmate who told me about her rewarding experience as an intern at RLF. I was immediately interested, so she connected me with the agency, and everything fell into place. Company culture was a big factor for me when deciding on a workplace, and when I visited RLF, I was immediately drawn to its welcoming, professional and enthusiastic atmosphere. I couldn’t ask for a more fitting place to work.

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