After moving from our office of nine years in August, the RLF team spent the past few months working from a collaborative work space, coffee shops and our homes as we awaited our new workspace built and designed to foster collaboration and position the company in the millennial work environment. During this time, we had to make sure we maintained a high level of performance and delivered quality work for our clients, while also pursing new business. At times our working arrangement presented challenges, but we put our heads together and navigated the testy waters. From this experience, I have identified six tips to help manage and combat the distractions and occasional instability that may arise from working remotely.
By Jasmine Forte
Making a delicious serving of mac and cheese is similar to crafting an effective pitch in public relations – it requires a simple mix of ingredients, timing, and just the right amount of flavor to win over an audience. Below are some mac and cheese cooking tips that you can apply to creating that perfect pitch.
By Jasmine Forte
It’s an exciting and rewarding feeling to be one of 36 students selected for the Opportunity Greensboro 2016 Fellows Program this summer. This program allows area students to gain industry experience and build their resumés through internships with companies in Greensboro. As an intern at RLF Communications and a cohort of the fellows program, I am excited to embark on a summer of learning, networking and exploring the city of Greensboro!
By Julia Lescarbeau
While it can’t be denied that the majority of Snapchat users are millennials, many businesses and organizations are using the trendy media platform to their advantage. Snapchat allows users to be live, be present and share experiences with friends, followers and brands. With that in mind, advertising with Snapchat has proven to be incredibly effective, particularly when directed toward users ages 13-34.
Internships serve various purposes for college students, including the opportunity to explore different career paths and network. The “holy grail” is to land a full-time job after graduation. This doesn’t always happen though, and for different reasons. Over the course of my college career at community college and then UNC Chapel Hill, I worked several internships to gain experience and network. But when I came to RLF Communications in the summer of 2015, things were different. I realized that I found a great company and a great place to launch my career in public relations. I spent the next year working diligently to become better at my craft and create a place for myself on the RLF team.
The communications industry is constantly in flux and there is always room to learn. Even after attending comprehensive classes at a college or university, students should strive to supplement knowledge with real world experience.
At RLF, our interns work alongside seasoned industry professionals to learn the ins and outs of public relations, marketing and advertising.
Our final summer intern spotlight is on Jasmine Forte.
At RLF, interns are an integral part of the agency and actively contribute to the communications process. They learn best practices of the industry, work closely with account teams and participate in a wide range of strategic and tactical work. Our interns not only walk away with real-world experience, but a comprehensive portfolio and business connections to boot.
Learn more about Julia in our second summer intern spotlight.