The Bookshelf – The World Is Flat

img_5284By Monty Hagler

(Part of a continuing series on the books that made the journey to RLF’s new office space)

Think of The World Is Flat as business science fiction, circa 2005. Many of the concepts author Thomas Friedman chronicles were still in their emerging phases – the ease in which anyone could outsource research work to India, the blinding speed of digital communication connections, the seamless process of pulling into a McDonalds drive-thru and having your order taken by someone a thousand miles away.

If I recall correctly, I read The World Is Flat about the same time I got my first mobile phone with a camera that allowed you to easily snap a picture and then email it. I don’t believe texting and instant messaging from the phone were options, but on my laptop there was this new tool called Google to look up things without a staff of researchers and assistants tracking down information. And as someone who is paid to look things up and track things down, it was a wake-up call that I’d better up my game.

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The Bookshelf – When Words Lose Their Meaning

By Monty Hagler

As RLF packed up the office space we occupied for nine years, I faced difficult choices on what to keep, give away, recycle or trash. That is particularly true when it comes to books. I’m old-school print, with hundreds of books in the office and thousands on the shelves at home. Sinceimg_5279 childhood, literature has fueled wonder, discovery, laughter, suspense, adventure and knowledge in my life. It’s easy to gather, much harder to discard.

When the dust settled, 20 books made the move to the new office. This Orange Slices post marks the first in a series about each book that opened my eyes to a broader world or taught me lessons that still resonate. I don’t distinguish between reading for pleasure or business, but I do follow a cardinal rule to put a book down if I’m not enjoying it or finding value from it in the first 35 pages.

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6 Tips to Successfully Work Remotely

By Heather Ebert

After moving from our office of nine years in August, the RLF team spent the past few months working from a collaborative work space, coffee shops and our homes as we awaited our new workspace built and designed to foster collaboration and position the company in the millennial work environment. During this time, we had to make sure we maintained a high level of performance and delivered quality work for our clients, while also pursing new business. At times our working arrangement presented challenges, but we put our heads together and navigated the testy waters. From this experience, I have identified six tips to help manage and combat the distractions and occasional instability that may arise from working remotely.

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How Making Mac & Cheese Is Like Crafting the Perfect Pitch

By Jasmine Forte

On July 14 we celebrate one of the most accessible foods in the world — Happy National Mac and Cheese Day! This popular side dish has remained one of America’s top ten comfort foods for decades.

Making a delicious serving of mac and cheese is similar to crafting an effective pitch in public relations – it requires a simple mix of ingredients, timing, and just the right amount of flavor to win over an audience. Below are some mac and cheese cooking tips that you can apply to creating that perfect pitch.

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Opportunity Greensboro Fellows Program 2016

By Jasmine Forte

It’s an exciting and rewarding feeling to be one of 36 students selected for the Opportunity Greensboro 2016 Fellows Program this summer. This program allows area students to gain industry experience and build their resumés through internships with companies in Greensboro. As an intern at RLF Communications and a cohort of the fellows program, I am excited to embark on a summer of learning, networking and exploring the city of Greensboro!

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Snapchat: It’s Not Just for Millennials (Anymore)

By Julia Lescarbeau

While it can’t be denied that the majority of Snapchat users are millennials, many businesses and organizations are using the trendy media platform to their advantage. Snapchat allows users to be live, be present and share experiences with friends, followers and brands. With that in mind, advertising with Snapchat has proven to be incredibly effective, particularly when directed toward users ages 13-34.

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5 Key Takeaways of Going from Intern to Full-Time Employee

maxresdefault-2By Heather Ebert

Internships serve various purposes for college students, including the opportunity to explore different career paths and network. The “holy grail” is to land a full-time job after graduation. This doesn’t always happen though, and for different reasons. Over the course of my college career at community college and then UNC Chapel Hill, I worked several internships to gain experience and network. But when I came to RLF Communications in the summer of 2015, things were different. I realized that I found a great company and a great place to launch my career in public relations. I spent the next year working diligently to become better at my craft and create a place for myself on the RLF team.

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