How Making Mac & Cheese Is Like Crafting the Perfect Pitch

By Jasmine Forte

On July 14 we celebrate one of the most accessible foods in the world — Happy National Mac and Cheese Day! This popular side dish has remained one of America’s top ten comfort foods for decades.

Making a delicious serving of mac and cheese is similar to crafting an effective pitch in public relations – it requires a simple mix of ingredients, timing, and just the right amount of flavor to win over an audience. Below are some mac and cheese cooking tips that you can apply to creating that perfect pitch.

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Opportunity Greensboro Fellows Program 2016

By Jasmine Forte

It’s an exciting and rewarding feeling to be one of 36 students selected for the Opportunity Greensboro 2016 Fellows Program this summer. This program allows area students to gain industry experience and build their resumés through internships with companies in Greensboro. As an intern at RLF Communications and a cohort of the fellows program, I am excited to embark on a summer of learning, networking and exploring the city of Greensboro!

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Snapchat: It’s Not Just for Millennials (Anymore)

By Julia Lescarbeau

While it can’t be denied that the majority of Snapchat users are millennials, many businesses and organizations are using the trendy media platform to their advantage. Snapchat allows users to be live, be present and share experiences with friends, followers and brands. With that in mind, advertising with Snapchat has proven to be incredibly effective, particularly when directed toward users ages 13-34.

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5 Key Takeaways of Going from Intern to Full-Time Employee

maxresdefault-2By Heather Ebert

Internships serve various purposes for college students, including the opportunity to explore different career paths and network. The “holy grail” is to land a full-time job after graduation. This doesn’t always happen though, and for different reasons. Over the course of my college career at community college and then UNC Chapel Hill, I worked several internships to gain experience and network. But when I came to RLF Communications in the summer of 2015, things were different. I realized that I found a great company and a great place to launch my career in public relations. I spent the next year working diligently to become better at my craft and create a place for myself on the RLF team.

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Summer Intern Spotlight: Jasmine Forte

The communications industry is constantly in flux and there is always room to learn. Even after attending comprehensive classes at a college or university, students should strive to supplement knowledge with real world experience.

At RLF, our interns work alongside seasoned industry professionals to learn the ins and outs of public relations, marketing and advertising.

Our final summer intern spotlight is on Jasmine Forte.

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Summer Intern Spotlight: Julia Lescarbeau

At RLF, interns are an integral part of the agency and actively contribute to the communications process. They learn best practices of the industry, work closely with account teams and participate in a wide range of strategic and tactical work. Our interns not only walk away with real-world experience, but a comprehensive portfolio and business connections to boot.

Learn more about Julia in our second summer intern spotlight.

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Summer Intern Spotlight: David May

RLF’s internship program strives to offer students a holistic agency experience that exposes them to both the challenging and rewarding aspects of the communications industry. Throughout the course of a semester or longer, interns enhance their skill sets and acquire new knowledge to prepare for a career in public relations, marketing or advertising.

This summer, we are happy to have three new interns on board: David May, Julia Lescarbeau and Jasmine Forte. Our first intern spotlight is on David May.

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