Major (key emoji) for Brands: Staying Relevant

By Kat Pallotta

Over the past few weeks, you may have seen people use “Major (key emoji) to success” in an Instagram caption, Snapchat, Facebook post or tweet. This phrase refers to the popular Snapchat account of hip-hop producer DJ Khaled. More than 2 million people a day watch Khaled’s Snapchat stories that feature what he believes are major keys to success.

Leading brands such as MasterCard and Uber have participated in the DJ Khaled phenomenon by tweeting his trademark phrase in relation to their services. “Major (key emoji) Alert: If you need ID Theft alerts, we’ve got you covered (credit card emoji) #blessup,” tweeted MasterCard. The White House, which recently joined Snapchat, also used the phrase in its “My Story” the day before the State of the Union address, stating: “Major (key emoji): Get some rest before the big day.”

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Spring Intern Spotlight: Kelsey Payne

While communications writing is a large part of what we do at RLF, creative execution is also essential to our client work. RLF’s creative department continues to grow with the addition of Kelsey Payne, our very first graphic design intern. Kelsey will shadow our creative director, gaining insight into the creative process for various types of projects.

Read more about Kelsey in our final spring intern spotlight.

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Spring Intern Spotlight: Kat Pallotta

RLF’s internship program strives to offer students a holistic agency experience that exposes them to both the challenging and rewarding aspects of the communications industry. Throughout the course of a semester or longer, interns enhance their skill sets and acquire new knowledge to prepare for a career in public relations, marketing or advertising. This spring, we are happy to have on board Kat Pallotta as a communications intern and Kelsey Payne as a graphic design intern.

Our first spring intern spotlight is on Kat Pallotta.

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Insights from the 2015 PRSSA National Conference

By Heather Ebert and Raeven Henry

12193449_10153566382231747_7033045425867191354_nThanks to the support of RLF and others, we had the opportunity to attend the PRSSA National Conference in Atlanta this November. We joined other members of our chapter, Carolina PRSSA, from the University of North Carolina at Chapel Hill. This was the first time that our chapter was represented at the national conference, and we hope to send more members in the years to come.

At the conference we engaged with PR professionals on a myriad of topics – from media training to experiential marketing. But what seemed to really hit home for us were the discussions about personal and professional development. As we sat in on several educational and professional sessions, we noticed two consistent themes: be open to opportunities and network with a purpose.

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Lessons from the 9th Grade

By Monty Hagler

Like most parents, I think my children are smart. And funny, attractive and polite in a Lake Wobegon sort of way. They’ve certainly always done well in elementary and middle school. Now Julia is a freshman in high school. Reality is setting in.

Don’t get me wrong. Julia’s still smart and making above average grades. She’s just competing at a different level, and she’s finding out that what worked for her before isn’t going to get the job done now. This was made abundantly clear in our parent\teacher conferences at the end of the first quarter. In all of her classes – particularly the honors courses in English, biology and math – her work might best be described as “adequate.”

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How Companies Have Leveraged User-Generated Content in Marketing Campaigns

By Heather Ebert

The evolution of social media has led to a change in the consumer brand experience. No longer do people wait to tell friends about their latest favorite brand or product in person; instead, they share images and posts about their indulgences instantly on social media. This change in brand advocacy has resulted in a stockpile of user-generated content that brands can easily use in their own marketing efforts.

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Raising Bertie

By Monty Hagler

For the second year, RLF Communications had the honor to work with the Cucalorus Film Festival as a sponsor and public relations partner. The 21st annual festival was a huge hit, and our team had the opportunity to attend numerous screenings, interact with filmmakers and engage in countless conversations with creative thinkers.

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