How Companies Have Leveraged User-Generated Content in Marketing Campaigns

By Heather Ebert

The evolution of social media has led to a change in the consumer brand experience. No longer do people wait to tell friends about their latest favorite brand or product in person; instead, they share images and posts about their indulgences instantly on social media. This change in brand advocacy has resulted in a stockpile of user-generated content that brands can easily use in their own marketing efforts.

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Raising Bertie

By Monty Hagler

For the second year, RLF Communications had the honor to work with the Cucalorus Film Festival as a sponsor and public relations partner. The 21st annual festival was a huge hit, and our team had the opportunity to attend numerous screenings, interact with filmmakers and engage in countless conversations with creative thinkers.

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Setting the Bar Higher

20151001_191806By Monty Hagler

I’ve spent eight of the last 16 days working with more than 80 agency leaders in the Worldcom partnership at meetings in Italy and Georgia. Despite jet lag and road weariness from planes, trains and automobiles (not to mention pounds of pasta, copious presentations, early morning meetings kick started with expresso and late night socializing fueled by red wine and brown liquor), I am energized. Engaging with peers who are at the top of their game and willing to share their knowledge has a way of doing that.

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Comedians and Advertising: Rebranding with Laughter

Amy_Poehler_2011_Shankbone_2By Rebecca Phillips

Let’s be honest – there are some brands that have been around for so long that their advertising just gets a little stale. Not only that, but some brands are simply overshadowed by industry-dominating competitors. While many brands turn to celebrities to endorse their products, consumers often see right through these endorsements. In order to set themselves apart from the many celebrity endorsements out there, some brands have turned to comedians to spice up their advertising.

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Fall Intern Spotlight: Raeven Henry

RaevenAt RLF, interns are an integral part of the agency and actively contribute to the communications process. They learn best practices of the industry, work closely with account teams and participate in a wide range of strategic and tactical work. Our interns not only walk away with real-world experience, but a comprehensive portfolio and business connections to boot.

This fall we are welcoming Raeven to the team. Learn more about her in our intern spotlight.

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How Snapchat Has Become a Force for Marketing

By Alice Lee

Snapchat_LogoIn September 2011, Evan Spiegel released Snapchat, a revolutionary new social media platform that allows users to take photos or videos to share with friends. One of the more unique functions of Snapchat, as compared with similar social media platforms, is that the “Snaps” as they are called, are only visible to recipients for a few seconds. The app also includes a doodle and text function where users can draw or add text on top of their Snapchat messages, adding a creative component to customize messages.

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