By Amanda Garrity
The world was exceptionally colorful on Friday, June 26. From Twitter feeds to the illuminated White House, everyone was buzzing about the historic Supreme Court ruling, which made same-sex marriage legal in all 50 states.
Responding to current events, especially ones with international news coverage and online engagement, is a great way for brands to showcase timeliness and relevance. It can also bring added attention to their brand and gets people talking, a win in the world of public relations.
The following four brands captured our interest (and hearts) by the way they uniquely and creatively showed their support of the Supreme Court’s decision.